ADIDAS - STREAM OF CONZXIOUSNESS
This was a series of psychedelic two-minute 2D animations promoting the Adidas ZX, which follow the stream of consciousness monologues of Ninja, Mette, Sean Wotherspoon, and Ranveer Singh. Fun fact: I named the campaign! The whole thing needed something to tie it all together and I suggested we base each of the videos around a trip down a river, a clever little metaphor for the stream of consciousness coming out of each character’s mouths.
We gave each different character an Adidas ZX-inspired boat and sent them off on a journey into their mind’s eye, with each video designed by a different, super cool illustrator. Getting to work with George Wylesol, Cristina Daura, Seoyoung, and Raman Djafari made me feel like a real cool guy.
There’s some amazing Disney-stye animation in the Ranveer Singh mango section, I borrowed the concept of an octopus talking in colour from a hard sci-fi novel about a race of intelligent spacefaring octopi, and Ninja kicking his way out of the floating shoe-coffin earns top points for ‘most ridiculous agency suggestion’.
