Adidas - Trash Talk
The Adidas Trash Talk video was part of the Run for the Oceans campaign, and featured celebrities delivering a charity message presented as a series of Instagram videos on a collage background with a digital internet aesthetic.
I was the lead animator on this project and headed up a team of compositors and 3D animators, while working with the director and the agency from the beginning to end on the style and progression of the video. I was brought on based on my work with 3D sea creatures and digital vibes in my video for Superorganism - The Prawn Song.
We accurately recreated Instagram avatars, loading bars, and the way IG stories transition from user to user, while adding meta elements like 3D animals swimming out from behind the screens and animated stickers. We gave the 3D animals a plasticky ‘90s look by reducing polygon counts and rendering them with their wireframes visible.
