Tinie Tempah - Moncler (feat. Tion Wayne)
The video for Moncler features British rapper Tinie stuck in quite a small environment, reminiscing over the freedom of the pre-lockdown era through polaroids of him on holiday with the girl of his dreams, while video calling feature artist Tion Wayne and eventually meeting up with him in a virtual world.
The video was an exercise in making something extremely ambitious on a tight schedule. I started on this video right as the UK went into lockdown, so we tried to make something that reflected the positive elements of the times we were living in- everyone was feeling pretty lonely and isolated, but also connecting with each other over the internet in a really nice way. The polaroids allowed us to show a series of epic locations via still images so we could focus our resources on the performance animation without the video feeling static at any point.
I initially thought Tinie would want a really serious video, but on our first phone call he pointed to things like Tion beaming out of the phone as a hologram as something he wanted more of, so we hyped up the more ridiculous elements. It was fun trying to maintain the balance of cool and silly- personally I think we nailed it.
Credits:
Production Company: Blink Ink
Director: Robert Strange
Producer: Corin Taylor
Exec Producer: Laura Northover & Josef Byrne
Production Manager: Rosanna Morley & Sebastian Jowers
Illustrator: Rob Flowers
Animators:Jac Clinch, Knifeson Yu, Campbell Hartley, Hannah Lau-Walker, Andrew Clarke.
Compositor: Tom Fisher